I was working there before broadband internet was mainstream here so online shopping hadn’t yet taken over, but Borders definitely had some niches that very few other retailers could match. World music, jazz, classical - then there was the range of books, multiple aisles of history, computing, pretty much any topic. 30 second snippets and two page samples on Amazon doesn’t compare to being able to browse through a book with a coffee, or listening to entire tracks.
If they’d kept that focus, maybe a few stores would be around still. Unfortunately they adopted a strategy of chasing after sales of the new best-selling books and movies, which they could never win against stores like Big W (who’d sell Harry Potter at a loss) or JB HiFi (same deal with CDs and DVDs).
It could be that those stores in the Middle East aren’t run by morons 
