Why are doughnut boxes usually pink?

Here in fly-over country deep southern Illinois donut boxes are white. Our “real Men” police consumers would look silly munching their gut-bombs out of a pink box. If you go to a really up-scale donut joint the tape that seals the box might have the business name on it. No wonder people fly over this place. At times I think I can hear the jet engines pick up speed just to get past quicker.

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