Why are so many Car YouTubers starting over?

Happened across this the other night, and the interviewer asked the hard questions, including getting bought-out.

Jess is building her channel and eventually is looking for a buy-out and new opportunities. Question was how do you sell a property like Love And London without the creator & driving force? She IS the raison d’etre for that channel.

Her answer wasn’t so solid because she knows she’s the value in the deal, her participation needs to be ongoing, without her why? Her exit strategy isn’t exactly a sure thing.

Her channel is really good, she’s tried to enlist new hosts so she can be more off-camera but it isn’t working out so well. I appreciate how open the conversation is regarding the biz side of YouTube and various platforms.

Same thing - Elvira, Mistress Of The Dark tried to put younger women in the role and if I recall, that didn’t work out so well because she IS Elvira, it doesn’t click with anyone else.

There are plenty of ill-prepared dudes doing stealth camping videos, I only subscribe to Steve Wallis, fkn love that guy - but “Roundabout Camping with Jerry on the +IGN Network” just isn’t the same.

Anyways, god bless these folks for what they do, keep putting out the positive non-harm content, be authentic, be engaging, be yourself.

(kinda funny - when I’m in London, if I saw some BBC or Coronation Street celeb I wouldn’t have a clue… but run into Jess, Jago Hazzard or Geoff Marshall and I would be a puddle).

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