Why designers love the ampersand

Do you mean “et caetera”?

It is annoying that on mobile keyboards it takes longer to type & that it does to write “and”, except on the old BlackBerry keyboard where it was just Sym-j. Some businesses with names like “Jones & Son” used to get very twitchy if addressed as “Jones and Son” which at first seemed to me like nitpicking, but I then discovered an important fact - Companies House in the UK regards “Jones & Co.” as different from “Jones and Co”, so it is possible that if someone is addressed wrongly they might wrongly be identified as a company that had ceased trading.

If only keyboards were designed by people who had an in-depth understanding of this and related issues.

2 Likes