It’s easy to claim that you value privacy, but putting these words into practice is much more difficult. Beyond simple things like social media, people give up personal information all the time as part of loyalty/discount card memberships, Netflix recommendations, Amazon suggestions, Siri-style personal assistants, location-based search, and so many other things. In these contexts even those who claim to highly value privacy often think the “personalized” services they receive in return to be helpful, useful, and non-invasive. I value privacy, but I like it when my phone tells me I’m near a great Burmese restaurant, and Netflix makes picking a movie so much easier.
