Why does the iconic Coke bottle have such an odd shape?

[just_labels]

@anon47741163

I’ve known people who cathected with this brand like it was yet another prank religion. They’re not even selling sugar water, so much as a sense of belonging. Along with most other brands, I s’pose.

I know, right? In the museum I went to in Atlanta they made everyone watch videos at a couple points that were not optional (the exit is behind the screen which raises to reveal it at the end of videos). The first one did not even mention the brand or soda. It was just a bunch of people doing nice things for other people to make them happy with cheerful background music, ending with their slogan, “Share Happiness.” Really creepy how good they are at this.