I was at the coca-cola museum a couple of weekends ago. They sure do know how to play up on their historical lore, with a giant faux-safe that goes over the history of the formula before dramatically revealing the actual safe that holds their secret formula. My wife never even drinks coke and she started buying it immediately after we got home.
The really cool part of the museum is the second floor, where they have fountains with their soda brands from all over the world. We’re really missing out in some cases.