It was not so much my point that the iPad prevents shared understanding, but that understanding the implications of a device like the iPad (and the iPhone for that matter) - and the tech ecosystem it promotes - on technology, society, environment and individual choice is part of the shared understanding required to discuss a lot of policies in a meaningful way.
Let’s first take a look at the iPad and the state of iOS at the time the iPad launched, I’ll do this by listing things that people could simply observe by themselves, and then I’ll explain what that means for users:
- the encouraged way to add content (music, videos, later books) was syncing content you bought from apple via iTunes Store
- you couldn’t simply attach a storage device to add music or videos, or other files, you needed a special software for that (iTunes)
- you would pay $30 for the camera connection kit to import and export photos only via the USB port.
- the only way to add new apps was the App Store, which was heavily policed by Apple. Apps that “replicated features of Apple apps” were rejected, e.g. other browsers, video players, audio players. Apps for what Apple thinks was porn? Rejected. Apps that could read and write data from external media via the CCK? Rejected. Apps that tried to implement Ethernet over USB, because wireless was often shitty and not reliable for professional applications? Rejected.
- the only way to add features to the system was a system update
- the App Store did not offer upgrade prices
- configuration was limited
- there was no way for apps to exchange data except for sending it via a server.
- no support for password management software
- Adblocking? No way, Safari didn’t support that.
- a proprietary port instead of a standard USB
- screws for opening the device: Nope. It was glued shut.
- distributing apps would require that you pay for an Apple developer account
- you needed an actual computer to make a backup of your data
The iPad was marketed as a device one could use instead of a computer, and it was targeted also at people who did not already own an iPhone, and maybe never would, so it was an entry point for many new users to the iOS platform. That’s relevant because people’s expectations of what a computer can or cannot do were subtly shifted away from a lot of the choices a desktop or laptop offered.
And Apple was the single beneficiary of taking away those choices (all of which they had to actually removed from their desktop os that was the basis of iOS), and then they monetized every single freedom they took away. Here’s a small and non-exhaustive list of consequences, most of which were pretty obvious, IF you were able to deduct from above observations:
- People started buying content they already owned, because it was simpler that converting to transferring it to the iPad
- people bought content from Apple, because the iPad did not offer a way to buy content via the browser and then add it to an app, so apps would either use the App store, or lock you into their own store
- content bought locked you deeper into the Apple ecosystem
- people put up with their device not being fully functional when “offline”
- there was no way to restore a previous version of an app once you clicked update
- a new version of the os brought more features, typically of the sort other computers already had, but made the device slower, and also prevented “uncertified” third party hardware from working (e.g. HDMI connectors for $5 instead of $30).
- people bought a new device when the web became slow (mostly because of the ads, my iPad 2 can still be used to surf the web when DNS is routed though a PI-hole)
- people put all their personal data in the cloud, because it’s simpler that way, but because of the lack of password management software, typically used weak passwords, and due to the lack of tech skills on the part of the developers who code the backends, a lot of that data is leaked
- Apple now runs a cloud with everyone’s personal data, but there’s no way to export that data (apart from your phonebook)
- when the device was broken in any way, apple mostly recommended buying the next version, and gave a discount.
- some apps became unavailable, some apps stopped working with a new release of the os (which soon happened on a yearly basis, much to app developer’s dismay)
- because the App Store is in the US of A, every single developer on the planet who wanted to use standard encryption (read HTTPS connection) has to register with the US Bureau of Industry and Security
- Apps are rejected by Apple, often without giving developers the slightest idea what they did wrong
- Hardware certified for the iOS Platform is more expensive, because Apple gets a share
- Apple not only want a 30% cut from the price users pay for an app, but also 30% out of each subscription that is processed via the App Store (that’s like a credit card which takes 30% commission)
- free apps disappeared from the store because developers did not renew their developer account
- the requirement of a paid developer account and the often arbitrary rejections added friction to OpenSource projects
- the lack of upgrade pricing in the App Store contributed to developers preferring subscriptions for software, so you don’t even own the apps any more
- old devices don’t get security updates anymore, but because of all the protections in place it’s next to impossible for the community to patch problems, or to install a new system
- when you need to reset your iPad, you always need to install the latest version of the OS, making older devices slower, breaking apps, sometimes you lose OS features you relied on
- for a while, apps were really cheap, but that also changed. Apple still gets 30%
- Apple allowed in-app purchases, which promoted free-to-play-but-pay-to-win games, a concept many people still don’t get. Now they’re locking away the other games behind their subscription based service
As I said, it was mostly obvious from the launch of the iPad where that would go. And most of these things would not even require one to have that much technical knowledge. Just enough to connect the dots.
As a whole, people now pay more money to Apple. They used to just pay mostly for the expensive hardware, now they pay for content, software, subscriptions, cloud services…
Yes, similar things happened with Android, but it mostly followed apple, and is still a much more open platform, albeit with some other unique problems.
You promote all these things when you buy Apple products. This is not a private choice, it’s a political one.