Yeah, I can’t seem to get a froth worked up over grocery stores tracking what kind of beer I prefer or that I tend to buy ramen towards the end of the month. If we were talking about Guns R Us or the Fertilizer Depot it would be a different story, but srsly, who gives a shit about your spaghetti?
Also, Whole Foods does have a “loyalty card,” for their house-brand vitamins. I don’t think it tracks you, it’s just one of those deals where you get a free thing after it’s punched twelve times.