My information was that they were going to be selling on the cheap, but I may be wrong. I certainly think the whole thing is being handled badly.
That said, black market booze is not a big thing in Ontario. Sure, it exists, but most people would rather just go to the store and buy what they want. iTunes was a huge success when it hit the scene and it was competing with peer-to-peer networks that were giving the music away for free.
I’m sure some people will just stick with their dealer. That said, I think the government is about to get a far more effective tool to deal with illegal operations as well. Fining growers for violating regulations is going to be way better at shutting them down than criminal charges were.