I love the honesty and retrospection here. One thing that is interesting to me is that they took several iterations to really identify who their customers were and what they wanted. That isn’t uncommon at all. Twitter started out as “Odeo” a podcast discovery site. Instagram was a location-based checkin app. A lot of companies need to dramatically pivot to meet their customers. The thing that really intrigues me is how much more difficult this is to do for manufactured goods vs. software. The lead times make experimentation harder.
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