Lets be real –– The Apple Watch did not do-in the Pebble. Capitalism did-in the Pebble. Nobody involved, not even the creator was happy to have a niche product with dedicated users that lived in the shadow of Apple Watch. The Pebble customers and owners were perfectly happy with that. But investor and market expectations would not even allow that equilibrium status for niche product to exist. And that’s a loss for everybody, not just smart watch users, but potential niche products in every category that never get a chance. So instead of having the option to be a Pebble user, you have a choice of Apple or one of its close competitor/copiers, a device that looks out for you second and Apples market share first. And you get to live with the subtle but constant up-sell to the rest of their products closely packed with the product utility. Because capitalism.
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