There are ways to make a large bezel look natural, and Pebble really struggled with it on many of their models. Eric was probably referring to the Pebble Time Steel variant, which visually invited Apple Watch comparisons but up-close didn’t stand up to it. For one thing, most of the marketing images showed watchfaces with black backgrounds blending seamlessly into the large black bezel, while the reality was that the screen could only produce a washed-out black-ish color. Even the variant with the cheaper build (Pebble Time) visually broke up its chunky bezel by mixing materials.