Any throttling constitutes flat-out fraud by the ISP. When your ISP sells you 16 mbps down, that is what you should expect - freedom to demand bits from any source, which your ISP will do their level best to deliver at the contracted 16 mbps. The ISP shouldn’t care who you ask for bits from. You’ve paid for them to deliver 16 million bits per second from the internet at large. Any attempt to extort money from any particular source of bits is double-billing for the same service.
What’s more, by paying attention to who you are in contact with on the internet, the ISP should be jeopardising their safe harbor as a common carrier. If they’re limiting your access to Netflix, can you sue them for not limiting your access to a site that is known to infect computers with malware?