In Canada a few years ago, everyone and their dog got a Queen’s Jubilee Medal. Basically throwing them out to the crowd (I exaggerate of course). And people who did get them, oh they were pretty jazzed and proudly made note of that in some way, either added to their business cards, or whatever promotional vehicle they use.
Of course, in handing these out like Pez, many recipients were pieces of shit, and all sorts of questions got raised about the vetting (or lack of). You would have self-described immigration consultants using the medal as proof they represent the Crown in these affairs, some feeling they were more suited to be named to a board or other ‘higher’ standing than the rest.
Many were deserving of a higher honour (being named to an Order of…) … but this particular effort was scatter-shot and in the end rendered rather worthless.