Welcome back 3310! (Although it’s actually just a 3310-inspired phone. A bit like the New Mini and New Golf cars.)
But for people who want simplicity without retro, the world has moved on… There are a handful of handsets now available which offer a totally cut-back, minimalist product: a phone that is a phone. For people to use when they feel like a break from their attention-seeking smartphone, or perhaps with no smartphone at all – just a tablet or laptop. These new phones are brand new designs made in smaller production runs, so they’re not cheap. But in their elegant minimalism they are genuinely devices that constitute a response to the power-hungry smartphones. (Power-hungry in two senses: electricity, and power over their owner…)
These new phones are taking simplicity all the way.