I wouldn’t be surprised to learn that they are copyright infringement under today’s unhinged copyright law. This is a world in which companies can sue if their logo is visible in a movie background. However in the case of unboxing videos rights holders may choose not to object because they’re getting free advertising for their product. They may also calculate that there are too many such videos for it to be worth the time and expense to go after them, at least as long as the videos present their product in a positive light.
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