Woman describes experience of being tracked with an Apple AirTag

Apple is, AFAIK, the only company, out of a myriad of companies, like tile, who make trackers, to have even talked about this problem. They had their program manager, who was a woman specifically point out that they had made it possible to find AirTags being misused if they are nearby.

As far as I know, there is no recourse for the many, many other trackers out there to be detected if they are used maliciously. Apple is the only company who has tried to proactively do something about this, and it was important enough to them to have someone mention it, in detail, as part of the launch keynote.

This is one case where Apple is way, way ahead of everyone else. Their decision to provide an Android app after outcry of needing an iPhone to find them shows they’re at least trying to listen and do the right thing here.

I think the govt needs to step in an mandate a way to detect trackers in a consistent way, though - because there are way way way more tile products and other third parties that excited before Apple shine a light on this practice, and no pressure on them - at all - to even attempt the sort of countermeasures Apple has attempted to deploy against stalkers.

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