Go to it. Build away if it can be profitable, though I notice that most, perhaps including yourself, don’t think it will be profitable. Those other environmental and cultural issues that weigh against building a Nicaraguan canal are not included as a cost for the investors, of course. Might that not be precisely why they should be mentioned? ( see Externality)
If having Pepsi as well as Coke also meant that it might result in environmental disasters and harm to indigenous cultures where the Pepsi was made or sold then maybe we would have second thoughts about it.
wait a minute…