WTF? Procter & Gamble files trademark for 'WTF' 'LOL' 'NBD' and 'FML'

boing
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Canada too: Application no. 1894337

http://www.cipo.ic.gc.ca/app/opic-cipo/trdmrks/srch/viewTrademark?id=1894337&lang=eng&tab=reg