I know. Can a company get all high scores? Sure. But when companies scare their employees so much that the employees beg their customers to give high scores, it isn’t going to help them in the long run.
I think a lot of car companies/dealership use this survey because the salespeople at the dealer we’ve used for our last three cars asked us to rate them with all fives for our last two cars. For us, it was super easy and this is why we’re repeat customers. However, I do resent the fact that they’ve hired a marketing company that tells dealers that this metric is more about a pass/fail rather than honest feedback about where they may improve.
