The biggest thing killing comic books is the “comic book” format. I know a lot of comic fans don’t want to hear this, but I strongly believe it’s true. If comics publishers want to capture the hearts (and wallets) of young readers, they’ve got to put themselves in the minds of young readers. Given a choice between 25 pages of comic book for $4 or 200 pages of manga for $10, they are overwhelmingly choosing the latter. “But the colors!” the older comics fans say, “the production values!” To which I can only respond: The. Kids. Don’t. Care.
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