Uhh... I reaaaallly hope you're joking, but in case you're not... there's this thing called basic human empathy, wherein we value a human life irrespective of its material worth.
Rescue operations place as much emphasis on preserving life and as little emphasis on tangible cost as possible, because empathy drives us to value human life at a rate far greater than (or at least incomparable to) that of money. That's not to say cost is a non-issue, but it typically is so minor a concern as to be easily dismissed.
Anyone who trades lives for resources in any situation where the presence or lack of those resources themselves does not demonstrably endanger the lives of others is acting pretty monstrously. "Sorry folks, it's too expensive to save your loved ones - we'd rather put the funds to other budgetary concerns" is a sure fire way to get removed from a position of authority and decision making.