Yeah, from my small-town experience: it's the same out here in Flyover Country. The last two jobs I've had, the average subscriber age was older than the average FOX News viewer.
To make it worse, there's almost no such thing as a local newspaper anymore. Oh, if you actually look at the thing, it's got a local name in the banner, and you might find locals' bylines in the paper. But it's probably not local. If it's like a lot of papers, it's owned by a holdings company. You might think this is good news--after all, a lot of those papers were in dire straits when they were snapped up--but they're just zombies. You'll find out what the latest HS sports scores are, you'll see the latest ribbon cuttings, and you'll find out about the local plays, musicals, and club luncheons. And not much else. You probably won't find anything negative about an advertiser, or a local politician, ever.
Here's the website of one of my former jobs: http://www.dailyrepublicannews.com/
I can't say much; as far as I know, years later, I'm still held to the NDA. What I can say, though, is that the last I knew, that website was run out of New York by the corporate office, and that while the local sales staff sells ads into the website, some of those local advertisers buy through Google. As you can imagine, the local papers are supposed to be bringing in revenue.
I remember, under a previous corporate ownership, fighting to change over from a company-wide CMS that was contracted out to another media company, and switch to something like Joomla! or Drupal, and sell our own advertising. Thankfully, the next company did something in-house, and it was excellent in the beginning...but man...things I can't talk about.
I'm not sure how local media is supposed to survive if it gets cut out of the financial picture by their corporate masters. No amount of replacing reporters with bots will fix this.