Brewers Association to "crack down" on sexist beer ads and labels

Interesting point. I always assumed it was because it’s a pretty strong beer so it’s got “a little sumpin’ sumpin’” in it.

Looking at the breweries own marketing I guess I’m wrong.

Actually, the more I read this the more confused I am.


No, I was asking about this:

But thanks for the list!

My exposure to it in common usage is just to coyly refer to sex or something naughty. I know any number of women who say it. Which etymology is closer to the origin? [Citation Needed]

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[So off topic, but here goes…] Bite your tongue! Red wine makes best tomato sauce.


My guess is that when you buy your tins of baked beans, you don’t have a lot of choice, Your local market probably stocks a store brand, and two, maybe three other brands. Perhaps they sell another brand deep within the “ethnic” food section.

With beer, it’s different. If you’re lucky enough, you might find three or four porters to choose from. And if (for some godawful reason)you really like American Lager, over a dozen. The label needs to attract the curiosity of customers, before it can play with their tastebuds.

Marketing is pretty important with a beer, Yeah, it sucks if you just like to make good beer. But if a beer doesn’t sell, it doesn’t get made. It doesn’t need to attract a mass following. But it does need to attract a loyal following. And if those loyalists are by and large sexist pigs, so be it. As long as it keeps you in business.

awesomesauce…like I said, I am a monster. clearly.

Now that I think about it I’ve always heard it in reference to fast cars. “It’s got a little sumpin’ sumpin’ where it counts” Probably why I chalked it up to the high gravity of the beer.

Urban Dictionary tells a much different tale. :neutral_face:

I am also West Coast BTW.


Let’s please try and keep this discussion to the topic at hand, and not about the people expressing their opinions. Thank you.


That doesn’t sound so bad. My exposure to it has been with guys old enough to be my father trying to get me in bed with them.

“Maybe we could do something after. A little something. A little something something” [wink, lean, leer as I get the hell out of there]


Yup! Ask any 20 women what the term means to them, and wherever in the country they’re from they’ll have some version of your story, not anything to do with cars or having a boy toy on the side.


So, the water is muddy on the name of this particular beer.

Opinions on sexual drink names? Taking my other example of “Sex on the Beach”?

Is it just tasteless, or do all sexual references in drink names have sexist underpinnings?

Don’t most gearheads, deep down, want to sleep with their cars?

Jus’ sayin’.

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I recall seeing a site of that nature posted on back in the day. No NSFW images or anything, simply a how-to guide. No idea if it was a practical joke, or if the guy was really that twisted, but it made for some absolutely hilarious conversation on the forum I was on at the time.

I don’t even think “Sex on the Beach” is tasteless. It always makes me think of that scene in (I think) From Here to Eternity – sexy, but also very romantic. Whether the drink in question lives up to the name is a different discussion :grinning: but I’ve certainly had enough of them, especially when I was a student.

It’s been mentioned above, but sexual and sexist are not the same thing. “Sex on the Beach” is sexual, but both the speaker and the listener are free to imagine how exactly the sex on the beach is happening. Sexist would be more like “F*cking a Slut on the Beach”, which is less fun-sounding any way you come at it.


It has been mentioned, but from what I’ve seen in this thread it seems to mostly have been a distinction made by men.

Myself, I’m a straight cis white guy, and that colors my perspective–as evidenced by the divide in the common usage of “sumpin’ sumpin’”. So I dunno, there could very well be some perspective I’m missing here. So my question is asked in good faith what the opinions are of the women in this thread.


Yeah, it’s difficult, because pointing out this or that is sexist gives the impression one does not like sex. The reality is sex is fine, but the sexism is a huge turn-off. Certain kinksters exempted, nobody likes being treated like a masturbation toy.


It seems that the big corporate breweries are getting the message at least in the context of breasts in advertising.:

"Chibe of Anheuser-Busch promises no more citrus-squeezing topless models. “We’re not going to rely on stereotypes and things that may have played well with a male-centric audience years ago,” he responds. “That old imagery is too limited in its appeal and is not reflective of today’s society and today’s consumer.”

Benj Steinman, editor of the trade Beer Marketer’s Insights, says such softcore campaigns have bitten the dust, by and large. “Traditionally, top-tier brewers focus—too much, I would say—on the male 21-27 demographic,” he says. Today, brewers are more interested in cultivating women beer drinkers, he points out. “It’s called evolution.”"

It’s interesting that in the case of ‘Raging Bitch’ from Flying Dog, the CEO AND his female employees were onboard with the name.

“I asked all the women in our brewery about possible names and included Raging Bitch, and they said we love it and in fact if you don’t do it after all the talk about staying true to ourselves, we’ll be forever disappointed in you,” Caruso said.

Flying Dog released Raging Bitch, and not only did it start “selling like crazy,” it struck a chord with many female beer drinkers, Caruso said.

“Women could not get enough of the merchandise and they were getting together for happy hours calling them ‘bitch sessions’ and wearing the Raging Bitch T-shirts,” he said."

They honestly thought they were ‘evolving’ a brand that would appeal to women. I’m betting that their branding changes in future batches. But, then again, have you been to Maryland?

Then again, ladies shirts with various slogans with the word “Bitch” seem to be decent sellers.

Maybe some shade of taking the word back? Or maybe older generations acclimatized to chauvinism as the norm?


Sure. There’s owning it:

And then there’s being slapped with it.

It’s the difference between “I’m gay” and “that’s so gay”.