I’m honestly more curious about what the incentives look like on the google side of things.
SEO scum are going to grow like biofilms in any crevice they can, such is the nature of their degenerate kind; but it requires either dramatic incompetence, apathy, or at least tacit approval for them to make it out of the chum boxes and 10th page results; especially across so many categories and under a single recognizable name rather than some sort of covert network of ostensibly independent operations trying to avoid being correlated by someone who has all the logs.
So what’s the deal? Has Google just gradually been hollowing out everything that isn’t Adsense or AI bros? Have they concluded that delivering Forbes slurry doesn’t actually drive users away and delivers ad impressions just the same?
