Is Corona Beer experiencing the AIDS/Ayds effect?

[Brainspore]

@semiotix

“Well, sir, what if we stuck the word ‘diet’ in front of the word everyone associates with a fatal and socially stigmatized illness?”

An illness characterized by dramatic weight loss, no less.

When I took a marketing class in college my professor claimed that the branding consultants basically begged the company to just rename the product completely but the owner refused out of pride because “Ayds” was his family name. I hadn’t thought much about the case since but reading through the history of the brand now it looks like that story was bunk, which fits with a lot of the crap I was taught in that class.

[PsiPhiGrrrl]

@ikeOnABike

I remember having these as a kid, swiping them from my mom because I thought they were caramels. Which they were, kind of…

If I remember, they were actually kind of tasty

Ugh, me too. I consider that to be one childhood episode ending with a lucky escape from medical disaster. Mom never noticed a few were missing.