This is how BB store posts work. They simply repost the marketing copy from the StackSocial store that they’ve rebranded to be the “BoingBoing” store.
Also of note: the MSRP might be $1300, but nobody actually sells it for that price. This is still cheaper than the $750-850 that you generally find it for elsewhere, but it’s not the amazing 46% discount that they’re touting it to be.
I love the idea of lightfield technology. I’m just waiting for it to get a bit better in terms of the actual static photo output size. It’ll get there, eventually! And until then, here’s the Digital Rev guys (whom I love) doing a hands on review (from January of this year):