What is it called when you use tax dollars to buy yourself a diversity award in a shitty magazine that no one reads? There's got to be a clever internet name for that.
The advertisement Cory posted got me thinking.. Top Rated? Where?
I ended up looking at the NSA Facebook page and they list some incredibly suspicious awards. This first pile is all using the same web template with a big fat NSA logo in the corner.
Best of the Best – Top Government Employer
In the advertising section they highlight "Government Diversity Branding."
"By running an ad in this trusted diversity magazine, you can build your nationwide government branding, while also enhancing your government image."
Being diverse was never so easy!
The second flock of publications from the Facebook page is all under the umbrella of Equal Opportunity Publishing and it appears slightly less shady... maybe. The publishing group does maintain an impressive 232 Twitter followers and their magazines can be found on Amazon.
It seems like they may be less inclined toward hard journalism and probably lean more towards selling advertisements and renting booths at diversity expos.
Top 20 Government Employer
- Careers & the disABLED
- Equal Opportunity Magazine
- Minority Engineer Magazine
- Woman Engineer Magazine
- Workforce Diversity Magazine
As for the Baltimore Magazine award, that appears to be the most legit publication of all. Should have been at the top of the list.
Baltimore Magazine – Best Place to Work 2012
Edit edit edit. I edited this a few times right after I posted. I can't get over how awful it is that they're spending our tax dollars on the award equivalent of a diploma mill. Awards mill? Is this an Awards mill?