Silverpush says it's not in the ultrasonic audio-tracker ad-beacons business anymore


#1

[Read the post]


#2

“… SilverPush’s decision has nothing to do with privacy concerns at all, because it was ‘never intruding… [on] privacy and adhering to all regulations.” SilverPush also claims that its audio beacon matching was “done with user consent.’”


#3

Better take off and nuke the site from orbit. It’s the only way to be sure.


#4

Silverpush… uses ultrasonic chirps that are emitted by apps, websites, and TV commercials…

(That’s from the original post here: http://boingboing.net/2015/11/13/startup-uses-ultrasound-chirps.html)

So websites and TVs are already emitting these chirps? Is this a real thing? Because, if so, I would say detecting them isn’t the problem. The problem is having our browsers broadcast information about our habits in the audio band.

EDIT: No it’s not a thing. I had to click through a few layers, but both the receive and the send are SilverPush technologies, and pretty much hypothetical for now.


#5

I mean why else would you suddenly just disown a technology you tried to pioneer…


#6

I’m glad to hear that SilverPush has said they won’t do this, although I’m suspicious because this seems like their entire business model. However, there are other companies pursuing this technology – is anyone watching them? For example, LISNR is moving from live events into broadcast, with support from a Cisco incubator program.

LISNR’s technology enhances the fan experience during the broadcast or at the live event.


#7

Is it just me, or did anyone else note that that is a very specific denial.


#8

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