The endless wave of corporate art

But what about this…

The characters are stylised. They are not identical - the guy with a beard and a club is probably Hercules - but his body is not that different to the others. The figures may be orange against a black background or black against an orange background. The proportions are changed: genitals are less than full-size, the legs are long, the head to height ratio is larger. The figures may interact in a limited sense to form a scene, but they are mainly forming a design. They are there to fill space, with the stress towards on composition and harmony rather than realism. There were no written rules, but the is what the Greeks of the day expected to see on a good pot.

I don’t like this Alegria style, myself. I hope it is not taken to represent early third millennial art by museums of the future. But this sort of thing has happened before.

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I worked at Buck when they (we?) developed Alegria.
Rest assured, we felt bad about it.

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