I had to look this group up online in order to find out this ad was for a suicide help line. The ad itself certainly doesn’t explain. This being a UK organization, maybe people there (where I am not) already knew The Samaritans so the ad made sense.
It’s sad to hear that the organization strayed far enough from its original intent that the founder quit in 2004.
always remember the ‘once upon a time in america’… intro goes on and on… and on and on…
I really don’t think American theaters would have played that.
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