Wikipedia discontinues its "zero-rating," will focus on research-driven outreach

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Zero-rating seems like a reasonable first step, to allow folks to access where the alternative is nothing, but it should be followed up with more aggressive pushes to remove the capping system entirely.

But the same problem applies: data caps are mostly an issue for non-poor people trying to save on their phone bill, rather than the desired target audience of people whose only internet access is through a cheap phone. So if zero-rating wasn’t drawing new people to Wikipedia, uncapping wouldn’t help them either.

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