Paltrow: "*I am fascinated by the growing science behind the energy of consciousness and its effects on matter. *"
It's easy to see why people want Emoto's results to be real. Most folks, myself included, don't really know much about the physical details of how ice freezes or rice ferments. These are just mysterious things that happen when we're not looking. Our emotions, on the other hand, are all too familiar
I think it's simpler than that: we want to live in a world where consciousness affects reality. We want to live in a world where we could measure our auras and chakras and souls. We want to live in a world where, someday perhaps, those of us who have attained enough enlightenment can bend reality to our wills.
Given such a desire -- how else to explain the wonderful escapism of this notion in sci-fi and fantasy books and films? -- some people will cling to any science that seem to show that this is real: it's true! the universe DOES bend to human consciousness!
Sure, people who believe that being angry at water affects it's molecular structure may be gullible, but consider how many quite smart people misinterpret Heisenburg's Uncertainty Principle -- actually really the Observer Effect -- to believe that observing something with human consciousness affects quantum particles. So many people have this misperception that the Wikipedia article even has to mention and cite the fact that "the observer" doesn't need to be conscious.
We really want this to be true, and so grasp at anything that makes it think it's true. Who doesn't magic to be real?