Yeah, Iām gonna be that guyā¦
Thatās not really āletterpressā, itās debossed. About 25 metres from where I sit, there are a half dozen Heidelber windmill presses that my employer runs. The press operators will point out that the touch of the letterpress should be a kiss, just enough pressure to achieve excellent ink coverage, but no impression marks.
Oh heck, weāll deboss the crap out of stock if thatās what you want, but the dies arenāt cheap, and the waste is astronomical. Personally, I prefer full colour tight registration from an offset press. Something magical about placing 7 or 8 colours and watching the art pop out at you.
Iām āthat guyā as well. I was a Heidelberg Windmill pressman for three years after high school. Fortunately, I got fired when they did a special job on a thicker stock, and I didnāt check the impression setting. The job ended up looking debossed, and I was debossed. (sorry)
Iām glad I got fired though. Summers in a thermography shop were hellish, standing next to a 300 degree open oven 12 hours a day
Whatās interesting about this is that itās a second-order skeumorphism: The debossing provides real shading that mimics the shading effect common in modern UIs, which mimics the shading of real objects.
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