I fail to see what's so amazing about this. It's not as if books you play on a record player is anywhere near a new idea. They've been around for DECADES.
Castleface Records put out a couple of these flexidisk books a few years ago called "Group Flex" - Ty Segall and Thee Oh Sees were on those too.
Hardly unique - that's the origin of the term "album". Like a photo album, record albums were originally released as a book of (16rpm?) singles, pretty much exactly like this. Once again, those who do not learn from history will repeat it - and typically claim it as a new innovation.
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