#1 By: Rob Beschizza, January 9th, 2014 09:54
#2 By: ambiguator, January 9th, 2014 10:18
"disruptive" is a disruptive business buzzword
#3 By: Suzanne, January 9th, 2014 10:24
#4 By: , January 9th, 2014 11:47
#5 By: rocketpj, January 9th, 2014 13:47
I used to have a boss who would dominate meetings for hours (no exaggeration) and spout entire streams of meaningless buzzwords as a way to keep control of the discussion. She was a genius at it, possibly as a result of her background as a lawyer (BSing on the clock).
'Concretizing horizontalities, a toolkit for sharing the learnings(!!)"
I have never seen a clock move so slowly.
#6 By: GiantRobotPilot, January 9th, 2014 14:51
This illustrates the serious buzzword bubble that formed and burst in 2000.
#7 By: Rindan, January 9th, 2014 15:27
It takes a special kind of insulated cocoon to think that buzz word shouting does anything positive. As a technical person, as soon as someone says spews buzz words, all of my defenses go up and I assume that the person I am talking to makes a used car salesmen look trustworthy. I know I am not alone in this assessment. Buzz words mean literally nothing, so the only reason why you would spew them is if you are trying to be manipulative; or you are fucking stupid and are trying to sound smart, but are too stupid to realize how dumb it sounds when you mangle the English language.
Getting a CEO telling you that we need to develop innovative disruptive technologies faster just makes you want to punch the guy. You want us to develop technology that will make money faster??!!?? Holy shit! If I had only had your expert guidance earlier I would have done that instead of slowly developing boring technologies that lose money. Moron.
#8 By: IronEdithKidd, January 9th, 2014 16:04
Aw. Where's drill down and get into the weeds?
I cringed just typing the above. Is it weird that corporate shill-speak gives me the creeps?
#9 By: Nick Gold, January 9th, 2014 18:59
I'm in technical sales, and yes, sometimes I use terms like "cycles" and such -- my boss and colleagues make a lot of fun if me for it, which they should.
#10 By: Alexandra Kitty, January 9th, 2014 19:10
When I worked as a journalist, I would get assaulted by a barrage of buzzwords/doublespeak which is a huge red flag for "fibbing and hoping you are intellectually inferior to me."
It is a great way to feign action, competence, intelligence, and authority, but I have an acute allergy to it...
#11 By: Ibrahim, January 9th, 2014 20:16
Wow, it's like I can track Covey's popularity by year.
#12 By: Alice Weir, January 9th, 2014 20:35
Immediate thoughts - put a watch on 'Disruptive', and be prepared to go short just after the opening bell.
All others, with the exception of 'low-hanging fruit' as a co-opted figure of speech from existing literature, form a deep-dive for a near-perfect synergistic share of reliable terms to avoid for the coming purpose of douchebaggery-avoidance in the next 3 or 4 quarters.
#13 By: rtresco, January 9th, 2014 23:23
The ask is, is this a holistic look? Will the graph be organic going forward and consider the evergreen?
#14 By: Dildeaux, January 10th, 2014 13:27
Howz about "going forward"?
And just in general: in terms of, impact, bascially, situation...
#15 By: Rob Beschizza, January 14th, 2014 09:54
This topic was automatically closed after 5 days. New replies are no longer allowed.