David Ogilvy’s 1982 memo “How to Write”

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I suppose he never expected action on that memo.

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a nice memo and all, but the go-to work is Brenda Ueland’s 1938 masterpiece If You Want to Write.

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Good call, but #10 is still excellent advice.

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Also Learn to Write Badly: How to Succeed in the Social Sciences for a well written take down of impenetrable writing in social psychology, but equally applicable to bad writing in all the sciences.

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They all sound like excellent advice, but I don’t imagine #7 applies to the internet.

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These rules work. Learn how to communicate!

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