Hey, I normally read Boing Boing when I'm supposed to be working so I got here late.
Games are exactly like novels, right? Exactly the same, I'm sure we'll all agree. There's an entire genre, arguably the largest genre, called "romance". Now the "romance" genre covers a broad range - everything from traditional Harlequin/Mills & Boon to furries/incest/dinosaur bestiality, so it's a very broad range but regardless, it's primarily read by women.
Now you could argue that more men would read "romance" novels if it was marketed at them differently. I've read half of a Georgette Heyer Regency romance and it's perfectly possible I could finish one, I just have a lot of 70/80s science fiction I haven't read yet. You could even argue that it would also help if "romance" writers went out of their way to "cater" to men, throwing in some speedboat-car-chases and robo-baboons (I am actively hoping this will be a thing one day).
Here's the thing, I don't think I should be telling "romance" writer to change the story they're trying to tell. I certainly won't be telling Georgette Heyer how to write. My letter from last year, telling her how much I enjoyed the first half of "Black Sheep" went unanswered. Stuck up, cow. Also, there are other genres out there, which are admittedly not as popular as the "romance" genre but with a significant male readership, like military science fiction, say. I'm sure there are women who read these, undeterred by covers which often feature infeasible women who've forgotten how to zip up their flight suits.
If you're genuinely worried that women aren't being given an opportunity to spend their hard-earned, and from statistically smaller payslips to boot, money on the video game industry then allay those fears. Women already spend more on gaming than men do. Fact. And when they're not buying games for their kids they're spending a Queen's ransom on Candy Crush Saga. This link goes to ABC news and auto-starts a video, in case you're reading Boing Boing correctly, at work:
$231 million a year. There aren't many triple-A games that bring in anything close to that.
People are arguing Apples and Oranges. There's no need to change the triple-A big budget, big busts and big guns games that boys predominantly like - those games are for them. Other games are aimed at women, you just haven't noticed yet because they're almost embarrassed at how much money they rake in. You don't need to change "military science fiction" into "romance". Why change the tone of your game to give it broad stroke appeal, if it's going to actually REDUCE your market? Ultimately all you'd get is the equivalent of the Hollywood blockbuster formula, whereas right now we're in our Grindhouse phase.
Now, the issue of misogyny in gaming and geek culture is a different one. Probably related, but tangentially insofar as men have culturally been misogynistic or paternalistic forever so it's hopelessly disingenuous to blame geeks or gamers when the real crime is being male. Men and women are not actually identical but oestrogen in our drinking water supply is going to sort that out in just a few more generations anyway, so chill, people.