For a long time, part of the selling point for the super bowl has been the ads.
I hear people talk bout “great ads”, If I try to point out that those ads are not trying to entertain them, but rather, part them from their money, they become defensive.
Ads can become water cooler talk and knowing and commenting on them can be signifiers of cool.
I don’t think people like ads, but we are so used to them and are resigned to their ubiquity that if we’re going to suffer through them, we might as well enjoy them.
But then you get this, anybody asking for better ads must, MUST be trying to sell you something.