1960s Alka Seltzer commercial featuring the voiceover talent of Gene Wilder


#1

Originally published at: http://boingboing.net/2016/08/30/1960s-alka-seltzer-commercial.html


#2

Surprisingly honest. “We invented this disease”


#3

Yeah, I was thinking the same thing. Alka Seltzer invented the “blahs.” Huh.


#4

Were people uncomfortable discussing hangovers on TV then? If so, their “blahs” might be code for a hangover. I certainly juggle my head after a night of over-indulgence.


#5

I love the animation.


#6

Gene Wilder was also the voice of Letterman on “The Electric Company.” a educational children’s program.

Zero Mostel was the Spellbinder and Joan Rivers was the narrator.


#7

If that’s not Bernard Mergendeiler, Jules Feiffer deserves royalties anyway. Where’s Huey?


#8

Did he ever say anything longer than, “I’m Letterman”?


#9

It was a brilliant idea; imply that Alka-Seltzer is the perfect go-to remedy for any minor complaint. And they weren’t wrong: if as they say you’ve got a mild stomachache or headache, Alka-Seltzer would take care of both of those things. The FDA made them stop inventing fake diseases, though.


#10

That’s all he usually said, to my memory (and I love the nonchalant way he says it. “I’m Letterman.”)

But he’s got a bunch of lines in this one:


#11

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