Which they also managed to do when they briefly implemented the failed Google Contributor platform, a 5 cent per page view fee (including refreshes) or allow ad scripting system, that required consent to be tracked by Google.
I’m still mystified as to what suggested to those in charge that the failed Google Contributor platform, which only allowed per-page fees and not monthly subscriptions, was the best way forward. It seemed to be a response to the increased use of ad blockers that Cory mentions in the OP, but one that I suspect had the unintended consequence oft making people dial up their blockers even more or eschewing BB altogether rather than signing up.
Clearly the issue of making a living on the internet without falling prey to the metrics that would lead one down the path of click bait posts and user hostile ads and tracking is a challenging one. I think that behind the scenes of the discussions about how to run BB would be fascinating and informative for people who read tech news and commentary sites such as BoingBoing, but even good people like those who make BB are more eager to talk about what other business do than about what their own business does.