Boing Boing's Undisclosed Paid Endorsements - Do They Violate FTC Guidelines?

[beschizza]

@cahutchins

I don’t think the concern here is that BB gets a few affiliate cents when linking to Cory’s favorite new YA book or a new gadget that Mark’s been playing with.

The concern is that sometimes BB is explicitly paid to make an advertisement post in the first place, and it’s not always clear when that happens.

Whenever we are paid to post something, it is marked ADVERTISEMENT (ads) or SPONSORED (native/words/content, etc). If it isn’t, we were not paid to post it – notwithstanding the “affiliate cents” you (and we) set aside as a different consideration.