Company's dystopian promotional video for drone armed with machine gun

Gawd, cringy in so many ways:

  • Heavy American accent cuz 'Murica!
  • That awfully trite ‘Coming this summer!’ movie trailer voice.
  • Very large numbers! (that aren’t in fact about the company)
  • Lots and lots of filler material that makes it look like a mediocre kickstarter vid.
  • Especially note that poorly done CG mockup of a gun in the intro and basically everything else being CG also; showing us ‘Yeah, we don’t actually have a prototype that can do jack-shit, do we?’
  • Oh, nice effects on the company/product logo heavily inspired by the ‘Person of interest’ TV show. (Lifting your ideas of TV, now that’s the hallmark of innovation)
  • Manly words, such as ‘duke’, ‘our troops’, ‘combat’, and ‘boots on the ground!’ (with emphasis)
  • So, at 1:55 you finally get to see the actual prototype in a frontal shot…for half a second, and then 3 more seconds in the air (doing nothing much) Geez, I think I peed a little with excitement.
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Two words: crowd control.

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