I disagree that this is a story that should never have been published, in any format.
Leaving everything else aside, this is a woman who sought investors using false credentials, defrauded at least one of them of $60,000, and tried to sell very expensive items using false advertising. She was a criminal, in other words. It is emphatically the role of journalists to uncover this kind of criminal behavior and warn consumers and investors against dealing with this kind of person. Saying "it's just golf clubs, who cares?" is terrible argument.
I agree that the outing was extremely problematic, and if I were to play backseat editor, I probably would have tried to write an article without revealing that fact (the writer could have just said that she had changed her name). But at the end of the day, if Dr. V didn't want to be written about, she shouldn't have fleeced her investors and tricked one of the most influential golf commentators into endorsing her product for free claiming that she was a physicist who helped build the stealth bomber.
If you engage in criminal behavior with the intent of defrauding the public, journalists have the right to write about you.