Mindy, you are not a brand. No one is. Unfortunately, you and I may have a “brands”. Metaphorically the marks peolpe identify with us. For people, we tend to call it reputation. You have students. They may seek you out, or avoid you, based on your reputation. Your “brand.” But that’s not you the person. The personal “brand” vs personal reputation debate is a separate interesting discussion (that I’m unfortunately all too happy to get into). May I suggest a truce there?
I’ve been trying to talk about something different. How does Elizabeth Warren drive adoption of a federal program by schools? Under the system as it is, those school districts least likely adopt it need to be persuaded. You are not the target. I suspect your school might not be a target.
I’m not talking about the content of the program. I’m talking about how the program is presented to school districts. And that if not handled correctly could cause backlash in some communities.
I called it branding. Maybe that was inarticulate, but does have reasonable parallels. I’m not even suggesting branding as in the glossy synthetic stuff we see in commercials. Just something as simple as calling the program “Robust History” instead of something like “Anti-White Nationalism.”
As dumb as it may seem to you, a program called “Anti-White Nationalism” put out by the feds is going to attract far more resistance in the very districts it’s needed most. And possibly create a rally cry for opponents.
I suggested better “branding” as a way of mitigating this. Not changing the curriculum. Not corporatizing it. But, yes, “marketing” it to school districts. At a minimum, no school is going to adopt a program they don’t hear about. And they won’t adopt one that sounds like more trouble than it’s worth.
As for what you teach, you keep doing you. You and I frequently disagree, but I fully agree the world doesn’t need just clones of our thinking and am glad you are around to disagree with me.