Flat-pack futures: the insufficiently weird, bland corporate view of tomorrow

Scott Smith’s presentation “Beware of Flat-Pack Futures” is a stinging critique of the thoughtless corporate futurism that delivered at Media Future Week in Almere, Netherlands. His “flat-pack futures” are the insufficiently weird, bland, like-today-only-moreso futures we see depicted all around us. He proposes a weirder, more textured, more contradictory future and a toolkit for thinking… READ THE REST

Jeez, do you retype these things for the bbs board? There’s a ‘he’ missing in this version of the paragraph above which is present on the BB page.

But I mainly write to ask if

“…a stinging critique of the thoughtless corporate futurism that he delivered at Media Future Week…”

means that he is criticising an earlier talk of his own at MFW, or should it be

“…a stinging critique of thoughtless corporate futurism that he delivered at Media Future Week…”

That extra ‘the’ makes a difference.

If there’s an error in the original, correcting it doesn’t change it here.

All better now, thx.

Corporations have a blinkered and inadequate ability to foresee the future? Good, that’s kind of a relief…

We are building tools by which we can construct our own lifestyles and have access to generations worth of over produced products to draw upon to add texture. Great time to be alive! Looking forward to watching this. The propensity of large companies to produce boring or lazy products is fascinating.

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