Here's why Ikea's great innovation was foisting furniture assembly onto its customers

[LutherBlisset]

@pesco

The “Lego effect” is a cognitive bias in which you overestimate the value of something that you had a hand in creating. It’s why people try to sell their used Lego sets on Craigslist for way more than any reasonable person would pay. And

FTFY, @pesco.

ETA: damn, @phuzz beat me to it by three hours!