Continuing the discussion from Mad Lib Your Own Adventure:
I just don’t like Matt Inman’s The Oatmeal. “Let’s find something that’s funny, pretend nobody thought it was funny before, and swearing and pictures, and take it to the bank!”
There was some profile/other comic that skewered his creative practice, but I can’t find it back.
UPDATE [2015.02.12]: I found it - see below (at one point, I thought it was Stuef’s article, but I was pretty sure it was a comic I was thinking of; maybe I saw it from the article, maybe not. anyway).
Jack Stuef’s 2012 Buzzfeed piece The Secrets Of The Internet’s Most Beloved Viral Marketer
Looks like the article generated a furor (expected), only also caused headaches for Buzzfeed (unexpected): BuzzFeed reeling from Oatmeal-induced nausea…just when it was getting serious
Here’s a 2013 DailyBeast article: The Oatmeal Creator Talks Comics, Lawsuits, His New Book, and More
NB: I inlined the author of the Buzzfeed piece because it generated such a controversy surrounding it and the author. Never heard of him, otherwise (same goes for all the other articles; maybe I’m just an ostrich).