I take it back – New Media isn't a cargo cult. Click here to find out why!

Having one in 650 visitors pay for the book doesn’t seem too bad, to my mind. Especially as they’re voluntarily paying for access rather than having a copy of their own. The site could vanish tomorrow, and no-one who paid would have a copy of the book.

For the rest of us, well, I just did the equivalent of leafing through the book in the bookshop to see if there was anything that appealed to me enough to buy it. If I had to pay for every book I picked up in a bookshop, I would have even less room in my flat, and be even less able to find the books I want to read.

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